His Excellency Dr. Ali bin Masoud Al Sunaidy
Minister of Commerce & Industry
Sultanate of Oman

His Excellency Dr. Ali bin Masoud Al Sunaidy was appointed as Minister of Commerce and Industry in February 2012 and, subsequently, as Deputy Chairman of the Supreme Council for Planning. Prior to his latest appointments, he was Minister of Sports Affairs, commencing October 2004, and he also held the position of Chairman of the Omani Olympic Committee. From May 1996 until October 2004, he served as Undersecretary of the Ministry of Commerce and Industry.
His Excellency currently chairs the Board of Directors of the Information Technology Authority (ITA). He served previously as Deputy Chairman of the Public Establishment for Industrial Estates (PEIE), and he was a member of the Tender Board, the Public Authority for Social Insurance, and the Public Authority for Stores and Food Reserves. For two terms, he chaired the Gulf Organization for Industrial Consulting (GOIC), which promotes industrial cooperation among the six Gulf Cooperation Council nations. Prior to that, he served as Chairman of the Board of Directors of Oman Cement Company and a member of the National Committee for Information Technology.
His Excellency recently received his PhD in economics from the University of Hull (UK), and he obtained a Master's Degree in Public Administration from the University of Bristol (UK) in 2000. He was awarded a Bachelor's Degree of Science in Industrial Engineering from the University of Miami (Florida) in 1988.
His Excellency currently chairs the Board of Directors of the Information Technology Authority (ITA). He served previously as Deputy Chairman of the Public Establishment for Industrial Estates (PEIE), and he was a member of the Tender Board, the Public Authority for Social Insurance, and the Public Authority for Stores and Food Reserves. For two terms, he chaired the Gulf Organization for Industrial Consulting (GOIC), which promotes industrial cooperation among the six Gulf Cooperation Council nations. Prior to that, he served as Chairman of the Board of Directors of Oman Cement Company and a member of the National Committee for Information Technology.
His Excellency recently received his PhD in economics from the University of Hull (UK), and he obtained a Master's Degree in Public Administration from the University of Bristol (UK) in 2000. He was awarded a Bachelor's Degree of Science in Industrial Engineering from the University of Miami (Florida) in 1988.
Ministry of Commerce & Industry
The Ministry of Commerce and Industry was established pursuant to the Sultani Decree No. 40/74 comprising three directorates general: D.G. of Commerce, D.G. of Industry and the head office of the Ministry, besides the office Commerce and Industry in Dhofar Governorate. As the responsibilities and work have expanded, other structural classifications have been added and became as follows:
Also, the Ministry established the Sultanate office at the WTO for the purposes of negotiations with the Organization in various issues, and follow up the Sultanate obligations and recommendations in coordination with other concerned establishments.
- D.G. Of Planning And Follow-Up
- D.G. Of Administration And Financial Affairs
- D.G. Of Commerce
- D.G. Of Industry
- D.G. Of Minerals
- D.G. Of Specifications and Metrology
- D.G. Of Development of Small and Medium Enterprises
- D.G. Of Organizations and Commercial Relations
- D.G. Of Commerce and Industry at Dhofar Governorate
- D.G. Of Commerce And Industry at Al Batinah Region.
- Commercial Office of Sultanate Of Oman In Dubai.
Also, the Ministry established the Sultanate office at the WTO for the purposes of negotiations with the Organization in various issues, and follow up the Sultanate obligations and recommendations in coordination with other concerned establishments.
The Jurisdictions of Ministry of Commerce and Industry promulgated
Under the Sultani Decree No. 102/2005
Under the Sultani Decree No. 102/2005
- Promote and develop commercial, industrial and mining relations between the Sultanate and other countries, enhance cooperation with regional and international organizations by participation in trade fairs, exhibitions and conferences organized by such organizations, and represent the Sultanate in relevant events.
- Develop rules and regulations to govern and consolidate the Sultanate's relations with the World Trade Organization ‘WTO’ and other international, regional and Arab trade organizations.
- Recommend the policies and plans necessary for activation of commerce, industry and minerals sectors to contribute in the development of Oman economy.
- Work towards proper implementation of the laws within its jurisdictions, prepare the regulations required therefore and control commercial companies and other enterprises as per the applicable laws and regulations.
- Regulate imports and exports procedures to ensure availability of main goods and products, quality and stability of their prices on local markets, and publish commercial information thereon for the protection of consumers.
- Collect data and statistics and conduct research for the purpose of development plans implementation and increasing productivity in trade, industry and mining fields.
- Carry out technical studies to develop the industrial field and evaluate its projects and enterprises.
- Design and recommend plans, programs and studies, including geological surveys, mining and minerals production and marketing to ensure optimum utilization of mineral resources.
- Protect intellectual property rights in compliance with relevant laws and conventions, in collaboration with concerned bodies.
- Monitor and inspect commercial shops involved in selling of artistic works to ensure that the materials offered for sale are original and conform to the declared standards, in collaboration with concerned bodies.
- Grant commercial, industrial and mining licenses, as well as professional licenses that fall within its jurisdictions, and register companies, commercial agencies, trade and industrial marks.
- License establishment and operation of petrol stations and LPG storage and selling stations, and monitor the sale and distribution of the said products all over the Sultanate.
- Carry out inspection and testing services in the laboratories affiliated to the Ministry for standardization and calibration purposes.
- Streamline and facilitate investor services.
- Work towards the development of the Ministry's human resources to ensure the effective achievement of its goals.

Ministry of Commerce and Industry
Khalid Al Shuabi
Director General of Organization and Commercial Relations
http://www.mocioman.gov.om
shuaibi777@hotmail.com
Delegate Profile
Khalid Alshuaibi was appointed Director General of Organizations and Trade Relations with the Ministry of Commerce and Industry (MOCI) in 2008. Prior to his latest appointment, he held previous positions within MOCI, including Advisor to the Minister, and Director General of Oman's commercial office in Dubai.
Mr. Alshuaibi has worked with the Public Authority of Investment Promotion and Export Development as Director of the overseas offices.
Mr. Alshuaibi received his MBA from the University of Nottingham, United Kingdom.
Khalid Al Shuabi
Director General of Organization and Commercial Relations
http://www.mocioman.gov.om
shuaibi777@hotmail.com
Delegate Profile
Khalid Alshuaibi was appointed Director General of Organizations and Trade Relations with the Ministry of Commerce and Industry (MOCI) in 2008. Prior to his latest appointment, he held previous positions within MOCI, including Advisor to the Minister, and Director General of Oman's commercial office in Dubai.
Mr. Alshuaibi has worked with the Public Authority of Investment Promotion and Export Development as Director of the overseas offices.
Mr. Alshuaibi received his MBA from the University of Nottingham, United Kingdom.

Ministry of Commerce and Industry
Emmee Haun
Project Director
http://www.mocioman.gov.omemmeehaun@gmail.com
Delegate Profile
Ms. Emmee Haun is Project Director for the Oman Road Show to the United States and a consultant with the Government of Oman. Prior to her current assignment, Ms. Haun worked with the Information Technology Authority of Oman as a Business Development and Investment Consultant.
Mrs. Haun has lived in Oman since 2004 and in the Middle East region since 2001. Prior to working for the Government of Oman, Ms. Haun was General Manager of Neem Projects and Services, an Omani investment and holding company, and with the U.S. Department of Labor as an MBA Fellow (career appointed), where she worked in Morocco, Bahrain, and Oman on the labor chapter of Free Trade Agreements between the United States and the respective Arab countries.
Ms. Haun has an MBA in Commercial Diplomacy and Arabic language from the Monterey Institute of International Studies in California and a BA in Marketing/Spanish from the University of Indianapolis. She was a U.S. Fulbright Scholar to Oman, where she researched the workforce gap between Oman’s education system and the human resource needs of the private sector.
Ms. Haun is a Board Member of the Muscat American Business Council in Oman and a former President of the American Women’s Group in Oman.
Emmee Haun
Project Director
http://www.mocioman.gov.omemmeehaun@gmail.com
Delegate Profile
Ms. Emmee Haun is Project Director for the Oman Road Show to the United States and a consultant with the Government of Oman. Prior to her current assignment, Ms. Haun worked with the Information Technology Authority of Oman as a Business Development and Investment Consultant.
Mrs. Haun has lived in Oman since 2004 and in the Middle East region since 2001. Prior to working for the Government of Oman, Ms. Haun was General Manager of Neem Projects and Services, an Omani investment and holding company, and with the U.S. Department of Labor as an MBA Fellow (career appointed), where she worked in Morocco, Bahrain, and Oman on the labor chapter of Free Trade Agreements between the United States and the respective Arab countries.
Ms. Haun has an MBA in Commercial Diplomacy and Arabic language from the Monterey Institute of International Studies in California and a BA in Marketing/Spanish from the University of Indianapolis. She was a U.S. Fulbright Scholar to Oman, where she researched the workforce gap between Oman’s education system and the human resource needs of the private sector.
Ms. Haun is a Board Member of the Muscat American Business Council in Oman and a former President of the American Women’s Group in Oman.